Tag Archives: Engagement

The Facebook “Dislike’ Button Conundrum

Within the past month there have been several announcements of major changes planned by Facebook.  There is another change being considered by Mark Zuckerberg – the Dislike button (Thank you Limelight Marketing Consultants for sharing the original Mashable article.) Most … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , ,

The Places and Pages Predicament

The Case for Businesses With Multiple Locations To Have Separate Place Pages On Facebook & Google Plus In a recent discussion on whether Google+ allowed a brand page to be linked to individual location pages (for each of its physical locations) the … Continue reading

Posted in Facebook, Google +, Marketing & Social Media | Tagged , , , , , ,

There Is No ‘Best Time or Day’ To Post On Facebook – Or Any Social Media Site

I posted in February regarding the ‘optimal’ time to publish a post on Facebook but feel the need to re-address it.  It always bothers me as a strategist is to see experts (or anyone for that matter) telling business owners what times … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , , , ,

Does A Drop In Facebook Engagement Or Reach Really Matter?

Beginning 1 January 2015 I’ll be posting at Tactical Social Media If you are a subscriber to this blog I greatly appreciate the support.  I’d love to have you join me at my new home and subscribe to my newsletter to … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , , , ,

Direct Messages And The Use Of Autoresponders On Twitter – My Pet Peeve

I love the use of the messaging feature on each platform as a strategic tool for more personalized connecting and relationship building.  I was ecstatic to see Pinterest finally release the feature. Still, the one place I see it abused … Continue reading

Posted in Marketing & Social Media, Twitter | Tagged , , ,

Facebook To End ‘Like Gating’: What Does It Mean For Page Owners?

Facebook announced that as of November 5th the API that allowed the creation of Fan Gates to require a page like before seeing content or entering a contest will no longer exist…leaving no way for app developers to create such … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , , , , ,

You Do NOT Need To Pay For Reach On Facebook

Beginning 1 January 2015 I’ll be posting at Tactical Social Media If you are a subscriber to this blog I greatly appreciate the support.  I’d love to have you join me at my new home and subscribe to my newsletter to … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , , ,

Still Think You Need To ‘Pay To Play’ on #Facebook?

While this is not typical of every week for our clients, it’s not unusual either.  All of the results came from genuine, in real time activity on Facebook.  No scheduling, no paid ads or boosted posts,  Just us being social, … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , , , ,

Are You Properly Timing Your Facebook Post?

Even if you’re sure you are….you might want to head to your page and the insights tab.  Did you know that your optimal post time changes based on the day of the week?  Facebook clearly shows when your fans are … Continue reading

Posted in Facebook | Tagged , , , , , ,

What if Facebook’s Suppressing Organic Reach Isn’t Just A Revenue Generating Tactic?

What if Facebook is actually looking at how businesses are posting and seeing something they don’t like? I have been noticing for some time that plenty of business page DO show in my feed on a regular basis and none … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , , , , , ,