Category Archives: Facebook

The Facebook “Dislike’ Button Conundrum

Within the past month there have been several announcements of major changes planned by Facebook.  There is another change being considered by Mark Zuckerberg – the Dislike button (Thank you Limelight Marketing Consultants for sharing the original Mashable article.) Most … Continue reading

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The Facebook Promotional Post Complication

Facebook Rules will Hurt Businesses “….as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.” Facebook to limit overly promotional posts in news feeds. The typical … Continue reading

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Facebook Changes Terms of Service for Photographers

I haven’t read anything on the new policy (as found on asmp.org) or snopes.com to even know if it’s true yet, but regardless, you are sharing content on a public site and doing so at the site’s discretion (they can ban … Continue reading

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The Places and Pages Predicament

The Case for Businesses With Multiple Locations To Have Separate Place Pages On Facebook & Google Plus In a recent discussion on whether Google+ allowed a brand page to be linked to individual location pages (for each of its physical locations) the … Continue reading

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The ReTweet Discreditation

The updated post and can be found at Tactical Social Media We should all aware by now that what we post online, especially public content, will live forever.  What you post can have profound, long term effects.  Even a single post, … Continue reading

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Saying ‘I Do’ To Selling With Social Media

If you read through any of the blog posts or infographics on the subject of “Do’s and Don’ts” of social media the one big reoccurring “don’t” is direct selling.   For me direct selling is definitely a ‘Do’ activity. While … Continue reading

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Facebook Adds Easier Post Attribution

Beginning 1 January 2015 I’ll be posting at Tactical Social Media If you are a subscriber to this blog I greatly appreciate the support.  I’d love to have you join me at my new home and subscribe to my newsletter to … Continue reading

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There Is No ‘Best Time or Day’ To Post On Facebook – Or Any Social Media Site

I posted in February regarding the ‘optimal’ time to publish a post on Facebook but feel the need to re-address it.  It always bothers me as a strategist is to see experts (or anyone for that matter) telling business owners what times … Continue reading

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Does A Drop In Facebook Engagement Or Reach Really Matter?

Beginning 1 January 2015 I’ll be posting at Tactical Social Media If you are a subscriber to this blog I greatly appreciate the support.  I’d love to have you join me at my new home and subscribe to my newsletter to … Continue reading

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Facebook To End ‘Like Gating’: What Does It Mean For Page Owners?

Facebook announced that as of November 5th the API that allowed the creation of Fan Gates to require a page like before seeing content or entering a contest will no longer exist…leaving no way for app developers to create such … Continue reading

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