Author Archives: Robert Nissenbaum

About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.

Entrepreneur Simplified with Kim Flynn

Entrepreneur Simplified with Kim Flynn – Tactical Social MediaTactical Social Media. I’m not normally one to help promote or sponsor workshops, but every so often something well worth my time crosses my desk – in this case my email (and … Continue reading

Posted in Marketing & Social Media

The Cars Of Proctor

The Cars Of Proctor and the North End of Tacoma Having recently moved to the Proctor District in the North End of Tacoma recently it didn’t take much to fall in love with this place.  The history, the sense of community, … Continue reading

Posted in Personal Musings | Tagged , , ,

The Move To Tactical Social Media

As of 1 January 2015 I began posting my social media content at Tactical Social Media. As of 1 July 2015 I’ll start posting more personal content here. If you are a subscriber to this blog you can continue to I’d love … Continue reading

Posted in Marketing & Social Media

The LinkedIn Messaging Protocol (Revisited)

This post can now be found in it’s entirety at Tactical Social Media. It was originally published on 29 December 2014. I like LinkedIn.  It’s a great networking tool and every bit as powerful as face to face networking opportunities … Continue reading

Posted in LinkedIn, Marketing & Social Media | Tagged , , , ,

The Facebook “Dislike’ Button Conundrum

Within the past month there have been several announcements of major changes planned by Facebook.  There is another change being considered by Mark Zuckerberg – the Dislike button (Thank you Limelight Marketing Consultants for sharing the original Mashable article.) Most … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , ,

The Social Media Employment Entanglement

While checking out your Facebook profile may not seem discriminatory, what you have posted, especially with respect to Instagram, now the second place major social network where all images are public by default, can be used to discriminate. These posts and images reveal far more than just our gender. They can help better pinpoint our age (especially for those of us getting older), our ethnicity, our sexual preferences, whether we have a family or are starting one, our religion, our financial status….all small pieces that can enter into a first impression and a hiring decision even before seeing our qualifications. Continue reading

Posted in Marketing & Social Media | Tagged ,

The Facebook Promotional Post Complication

Facebook Rules will Hurt Businesses “….as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.” Facebook to limit overly promotional posts in news feeds. The typical … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , , , ,

Facebook Changes Terms of Service for Photographers

I haven’t read anything on the new policy (as found on or to even know if it’s true yet, but regardless, you are sharing content on a public site and doing so at the site’s discretion (they can ban … Continue reading

Posted in Facebook, Marketing & Social Media | Tagged , , , ,

The Places and Pages Predicament

The Case for Businesses With Multiple Locations To Have Separate Place Pages On Facebook & Google Plus In a recent discussion on whether Google+ allowed a brand page to be linked to individual location pages (for each of its physical locations) the … Continue reading

Posted in Facebook, Google +, Marketing & Social Media | Tagged , , , , , ,

The ReTweet Discreditation

The updated post and can be found at Tactical Social Media We should all aware by now that what we post online, especially public content, will live forever.  What you post can have profound, long term effects.  Even a single post, … Continue reading

Posted in Facebook, Marketing & Social Media, Pinterest, Twitter | Tagged , , , , ,