The Facebook “Dislike’ Button Conundrum

Within the past month there have been several announcements of major changes planned by Facebook.  There is another change being considered by Mark Zuckerberg – the Dislike button (Thank you Limelight Marketing Consultants for sharing the original Mashable article.)

Most of us have wanted and asked for this for some time.  We all see those posts in our feed we simply do not like.  Then there are those posts that you want to acknowledge but feel conflicted about actually liking – the post about a death, a hospital admittance – something negative happening to a friend.

The Facebook Dislike Button Conundrum; The issue for us at Tactical Social Media, as a social media consultants, is the effect such a button COULD have on business pages and how to mitigate it.


The Effect of the Dislike Button On Page Reach

The issue for me, as a social media consultant, is the effect such a button COULD have on business pages and how to mitigate it.  Scroll through your feed now and you generally won’t see many posts by pages.  Pages have been pushed down in an effort to drive ad and promotional revenue by page owners (Facebook will now be targeting overly promotional posts; one of those recent changes) and adding a ‘dislike’ button could further limit that reach.

Currently pages deal with something Facebook refers to as negative feedback.  Users have the ability to hide posts (and even paid ads) from pages as they appear in their feed.  That hide feature also allows users to unfollow a page.  This is different than ‘unliking’ the page.  Unfollow means the page still shows as ‘Liked’ but nothing posted will show in your feed.  Both are seen as negative feedback to Facebook and affect that page’s future reach.  Worse yet, those features affect other pages posting similar content.  While they may not receive negative feedback, their organic reach will suffer just the same.

So how will the dislike button affect page visibility?  Hard to say.  It could end up being a simpler way to hide a particular post and making it easier may mean more hidden pages and worse reach.  It could play out as the opposite and simply add a level of engagement to a post similar to a “Like” or “comment” helping the page owner.  Better still, this would provide yet another opportunity for the page owner to engage with user and would serve to provide better feedback as to the type of posting users want to see.  It could also fall out somewhere in the middle.

The Bottom Line:

Regardless of the effect, as with the promotional post and copyright policy (as it affects posted images) updates, if you have been posting tactically and with a good strategy in place, providing value and content your audience wants, the dislike button should have no real impact on your post or page visibility.

I’d love your thoughts on the idea of a Facebook Dislike button.  You can comment below or you can find this discussion and comment on Google+, Pinterest, LinkedIn and Facebook or simply Tweet your thoughts!  If you found this post helpful please share it as others might too.

If you do not have a trusted strategy in place, you’re not sure about the content or value you provide, you’re concerned you’re may not posting using sound tactics and these changes worry you, I’d love to meet for an initial consultation over a good cup of coffee – no obligation and the coffee is on me. 

To schedule a consultation or to book me for a workshop or speaking engagement, I can be reached at

Social Media Strategist | Consultant | Educator | Marketer | Speaker; Focused on HOW to leverage social media, not just master the platforms.Robert Nissenbaum is a successful small business owner with more than 20 years of marketing and sales experience.  Using the same social media and traditional marketing techniques he leveraged to brand and drive revenue for his own businesses, he works with other small to medium sized business owners to do the same.  His methodology is based on his own practical experience leveraging inbound and outbound platforms with a revolutionary approach and philosophy.  His methods have been applied successfully to retail, service and non profit based organizations.

        Follow Robert: Robert Nissenbaum, social media strategist & consultant; Facebook; Tactical Social Media Robert Nissenbaum, social media strategist & consultant; Google+; Tactical Social Media Robert Nissenbaum, social media strategist & consultant; LinkedIn; Tactical Social Media Robert Nissenbaum, social media strategist & consultant; Pinterest; Tactical Social Media Robert Nissenbaum, social media strategist & consultant; Twitter; Tactical Social Media Robert Nissenbaum, social media strategist & consultant; WordPress Blog; Tactical Social Media  Robert Nissenbaum, social media strategist & consultant; Instagram; Tactical Social Media




About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
This entry was posted in Facebook, Marketing & Social Media and tagged , , . Bookmark the permalink.