The updated post and can be found at Tactical Social Media
We should all aware by now that what we post online, especially public content, will live forever. What you post can have profound, long term effects. Even a single post, tweet or comment can take on a life of its own.
Where am I going with this? While it’s generally sunk in that we need to be careful WHAT we post, it seems that isn’t necessarily the case with what we REPOST.
Before you RT, repin or share that content – READ IT!
I was dumbfound recently when I read an article that was heavily repinned and RT’d. The content discussed how to drive more reach for your Facebook Fan Page and ultimately your website or blog. Catchy headline, catchy image. The issue was the actual content. The author was advocating click baiting – something in itself I find unethical – but more importantly, something Facebook discussed in August: ‘Facebook is announcing the pursuit and war against attempts to entice clicks through headlines that are misleading.’
I couldn’t believe so many people were sharing content that would actually HURT others in their social media efforts and was exactly what Facebook was working to stop! Regardless of why the content was shared it was obvious it wasn’t read first (though I will concede that some share may have been from those that did read it and agreed with the Black Hat practice).
Since our reputation is affected by what we post, both our own and curated content, it’s imperative that we read everything we intend to put our name and stamp of approval on, even if that takes time, regardless of the source.
When discussing this topic with a colleague it was mentioned that content from a trusted source may need less scrutiny and maybe none. It may be true that the source may will be far less likely to share or post such content, even the experts make mistakes. It’s not just about whether the content is true, the link legit or the image authentic, it’s as much about what is said.
Sharing great content (even from a trusted source) doesn’t mean your reputation won’t come under fire. Sharing content counter to your beliefs, what you advocate, what your followers / fan base expect can be just as damaging. I have generally have no desire to share the content of even the best known / trusted social media or marketing experts (or experts in any field) if I do not agree with their position. Would you give someone who’s views are counter to yours access to your audience? Unless you’re looking for a debate, no. Yet sharing their content on your social media profiles is doing just that.
The Take Away:
- Read first, then share, regardless of the source and every time.
- Don’t Share, repost or retweet without following any and all links.
- Don’t repin without tracing the image back to its source.
It may take longer but a few minutes now can save your reputation.
Want to let me know what you’re thinking? You can find this post and comment on LinkedIn, Google+, Pinterest and Facebook or simply Tweet your thoughts! If you found this post helpful please share it as others might too.
If you need help with Twitter (or have any other social media questions, thoughts, concerns, I’d love to talk over a good cup of coffee – the coffee is on me!
To schedule a consultation or to book me for a workshop or speaking engagement, I can be reached at firstname.lastname@example.org.
Robert Nissenbaum is a successful small business owner with more than 20 years of marketing and sales experience. Using the same social media and traditional marketing techniques he leveraged to brand and drive revenue for his own businesses, he works with other small to medium sized business owners to do the same. His methodology is based on his own practical experience leveraging inbound and outbound platforms with a revolutionary approach and philosophy. His methods have been applied successfully to retail, service and non profit based organizations.