You Do NOT Need To Pay For Reach On Facebook

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Boosting posts and paying for Facebook ads is not necessary.

Consider this example:  My Facebook consulting page only has 249 fans (I’m far more active on Google+) but managed a post reach of 470 (as of this writing) that was completely organic and resulted in driving 24 views on my blog within 12 hours.

You Do NOT Need To Pay For Reach On #Facebook! My results are not by accident.  While similar results cannot always be guaranteed, A quality page (optimized, high fan quality), quality content, the correct posting patterns (how written, when posted, non use of scheduling) and how you engage will see good organic reach.  It's all about solid, smart practices and well, a commitment to doing it right.  I've been personally developing that strategy over the past 5 years to grow other businesses leveraging social media and the bottom line - it works.

My results are not by accident.  While similar results cannot always be guaranteed, a quality page (optimized, high fan quality) posting quality, well written content with the correct posting patterns (how written, when posted, non use of scheduling) can see good organic reach.  It’s all about solid, smart practices and well, a commitment to doing it right.  I’ve been personally developing that strategy over the past 5 years to socially grow other businesses and the bottom line – it gets results.

#Facebook has the ability to generate significant reach based on your content, your fan base and how you engage WITHOUT the need to pay for it.  a quality page (optimized, high fan quality) posting quality, well written content with the correct posting patterns (how written, when posted, non use of scheduling) can see good organic reach.

Using paid strategies still has a place in driving Facebook reach as part of a solid strategy.

Leveraging a well thought out strategy after the initial day of posting can drive significantly more organic reach later.  For this post, I expect that reach to rise further over the next week (not to mention driving additional blog views).

Boosting the post or creating an ad from it now provides a double benefit – the ability to target your paid reach giving your post exposure to the right people as well as the masses. You’ll find that boosting or creating an ad from a post performing well organically is more likely to drive paid clicks. Human nature makes us more likely to want to view content that others have liked and viewed.

If everyone else likes it – I might too.  If no one else likes it, why should I?  (Remember the slogan “He likes it! Hey Mikey!” ?  The campaign ran for 12 years and I’m sure we can all name the product  being marketed.)

The simple takeaways:

  • Facebook has the ability to generate significant reach based on your content, your fan base and how you engage WITHOUT the need to pay for it.
  • Facebook Ads using or boosting a post seeing significant organic reach can increase your click through rate over a poorly producing post.
  • Facebook (like all social media platforms) has the ability to drive significant amounts of traffic to your blog or website.

I’d love your thoughts.  Are you getting good reach without paying for it?  Are you paying for it?

If you have something that works for you to drive reach organically on Facebook, please share it on one of the links below.

SOCIAL MEDIA STRATEGIST, CONSULTANT, EDUCATOR, MARKETER, SPEAKERby:  Robert Nissenbaum

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About Robert Nissenbaum

WHO AM I? The work me: A writer, social media consultant, educator and public speaker. I work with solopreneurs and small to midsized businesses helping them effectively use content and social media marketing to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads through an organic process. What I teach, implement and speak on has its roots in traditional, old-school networking and cold calling. My techniques have been developed over a decade of building my personal brands through social media and relationships. I focus on a relationship based approach. That content is less important and plays a supportive role. That business, long-term, repeatable and sustainable business, is driven by relationships. Whether your business or organization is business-to-business or business-to-consumer, for profit or not for profit or service-based or retail-based, the principles I teach are highly effective and get real results. The real me: An avid sea kayaker, adventure seeker, and fisherman. I take full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End. I spend as much time paddling as I do working. When not on the water, you can find me fishing off the deck, hiking, camping or otherwise exploring the PNW. I'll spend my downtime with friends, my children or simply having my feet up on the couch. The volunteer me: I teach LinkedIn classes at Joint Base Lewis McChord to help those transitioning to civilian life and am a kayak fishing guide for Heroes On The Water's Northwest Chapter. HON helps military veterans & their families relax, rehabilitate and reintegrate through kayak fishing.
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