Beginning 1 January 2015 I’ll be posting at Tactical Social Media
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Boosting posts and paying for Facebook ads is not necessary.
Consider this example: My Facebook consulting page only has 249 fans (I’m far more active on Google+) but managed a post reach of 470 (as of this writing) that was completely organic and resulted in driving 24 views on my blog within 12 hours.
My results are not by accident. While similar results cannot always be guaranteed, a quality page (optimized, high fan quality) posting quality, well written content with the correct posting patterns (how written, when posted, non use of scheduling) can see good organic reach. It’s all about solid, smart practices and well, a commitment to doing it right. I’ve been personally developing that strategy over the past 5 years to socially grow other businesses and the bottom line – it gets results.
Using paid strategies still has a place in driving Facebook reach as part of a solid strategy.
Leveraging a well thought out strategy after the initial day of posting can drive significantly more organic reach later. For this post, I expect that reach to rise further over the next week (not to mention driving additional blog views).
Boosting the post or creating an ad from it now provides a double benefit – the ability to target your paid reach giving your post exposure to the right people as well as the masses. You’ll find that boosting or creating an ad from a post performing well organically is more likely to drive paid clicks. Human nature makes us more likely to want to view content that others have liked and viewed.
If everyone else likes it – I might too. If no one else likes it, why should I? (Remember the slogan “He likes it! Hey Mikey!” ? The campaign ran for 12 years and I’m sure we can all name the product being marketed.)
The simple takeaways:
- Facebook has the ability to generate significant reach based on your content, your fan base and how you engage WITHOUT the need to pay for it.
- Facebook Ads using or boosting a post seeing significant organic reach can increase your click through rate over a poorly producing post.
- Facebook (like all social media platforms) has the ability to drive significant amounts of traffic to your blog or website.
I’d love your thoughts. Are you getting good reach without paying for it? Are you paying for it?
If you have something that works for you to drive reach organically on Facebook, please share it on one of the links below.
Comments missing? Want to let me know what you’re thinking? You can find this post and comment on Google+, Pinterest and Facebook or simply Tweet me with your thoughts! If you found this post helpful please share it as others might too.