With the power of Pinterest making mistakes could prove costly. Over the next few blog posts I’ll run through critical mistakes to avoid in 4 categories. This is part 3 in the series.
- Poor Image Choices: Pinterest is a visually driven site. Images that catch the eye will obviously grab more attention, get ‘clicked’, ‘liked and re-pinned. Color, contrast, size (Pinterest offers great real estate for vertical images due to its layout) need to be considered.
- Copyright Infringement: Make sure you have the right to use the image. Even if you’re re-pinning you could be pinning an image that some else did not have permission to use. If the image was pinned by the user there is more risk. One option for checking:
- Image Descriptions: Think SEO. When searching in Pinterest your Pin description will determine if your images show. You have 500 characters for your pin descriptions. Use them well. I’d recommend reading 6 Tips For Writing Effective Pin Descriptions On Pinterest for some very good advice.
- Not taking advantage of Rich Pins: “Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place.” Rich Pins make Pins more useful by adding instructions, locations, review options, real time pricing and price drop notifications, maos, phone numbers, etc.
- Not Pinning Videos: Videos and animated GIFs are certainly visually appealing. Why not leverage Pinterest to Pin your YouTube videos? One added bonus to Pinterest is the ability to change the order of or group videos (something you cannot do in YouTube). If you have a series you can keep those videos in order. Need another reason to Pin videos – they have their own search category.
- Not linking to Twitter: Simply by checking the box to post your Pin to your Twitter account you gain additional exposure. If your description is well written and you add a good / trending hashtag within the first 80 characters you can take advantage of Twitter to drive eyeballs to your Pin (and hopefully back to your blog / website)
- Pinned By User: This is major mistake. Your social media campaigns are designed, or should be designed, around driving viewers to your website / blog. Pinning from your hard drive serves no benefit. It also negates the use of Rich Pins. Pinning from your computer rather than your website results in lost SEO. When images are repinned the source of the Pin is carried forward. Those repins allow a potentially unique group of users to see the image and link to your site. Pinning from your blog or website is best but if you have images that simply don’t have a ‘home’ consider adding an additional page to your site as an image repository and Pin the image from there. While the link does not bring eyes directly to a valuable page, it does get them to your site. The alt image tag will provide valuable SEO for your site and others can find it, Pin it and increase the overall traffic to your site. At the very least, if you upload your Pins, be sure to change the source to direct eyes to your site or blog.
- Poor Mix Of Personal / Curated Content: Your boards are ultimately designed to drive eyes to YOUR content but Pinterest is a social site. Treat it accordingly. Too much personal content can be seen as self serving and anti-social. Pin only the content curated from others and across the web does little to show your expertise or drive eyes to your site / blog. Strategically repinning can also boost visibility to your boards. Aim for a good mix of content.
- ‘Flooding The Stream’: Be mindful when pinning. If we go on a pinning and repinning binge your Pins will monopolize and flood the stream of those following you. It’s rude and you will likely find your boards unfollowed. If all of your pins are done at one time you are also limiting their visibility. You only reach those online at that time and will need to rely on others to scroll back. Spreading out the time of your pins means more potential eyeballs. Be smart and spread out when and what you Pin. While I am not a fan of scheduling, if you will be pinning frequently it’s well worth investing in a good program.The best approach is to pin throughout the day. Doing so not only increases visibility, it will give you enough data to determine the optimal times to Pin your most valuable content.
Bonus: Consider repinning your own images to additional boards. It will bring them back to the top of the feed! How do your images measure up? A good mix of content? Visually appealing? Are you using Rich Pins? Are they uploaded or pinned from your website or blog?