8 Pinterest Board Mistakes To Avoid

With the power of Pinterest making mistakes could prove costly.  Over the next few blog posts I’ll run through critical mistakes to avoid in 4 categories.  This is part 2 in the series. Part 1:  5 Pinterest Profile Mistakes To Avoid Part 2:  8 Pinterest Board Mistakes To Avoid Part 3:  9 Pinterest Image Mistakes To Avoid Part 4:  Website / Blog Mistakes To Avoid 8 #Pinterest Board Mistakes to Avoid: Topics, Titles, Descriptions, Number of Boards, Images Per Board, Cover Image, Organization & Community Boards; Tucson social media, http://plus.google.com/+RobertNissenbaum

    • Poor Board Topics:  It’s vital to make sure the boards you create accurately reflect your business, the solutions you provide for your clients / customers and when possible boards that reflect the interests of your audience.  This is a great opportunity to connect on a more personal, social level.  (A great reminder to invest in a little deeper research about your customer base.)
    • Poor Board Titles:  Each board should have a short, descriptive (read: keyword) title that accurately reflects the pins on that board.  Good titles lead to better search results when pinners are looking for content.  Pinners many times will choose to only a specific board or two rather than all of your boards.  If you’re board titles are misleading, you’ll lose followers.
    • Poor Board Descriptions:  Each board has a 500 character allotment for a description.  Make sure you take advantage of it by writing a keyword rich summary detailing the board’s topic.
    •  Number of Boards (too few):  There is some differing ideas on how many boards are best.  Ultimately it comes down to first impressions.  When someone finds your business you’ll want to make sure it has visual impact and looks complete.  You’ll need a MINIMUM of 12 boards and preferably 18.   Twelve will be visible when your account is displayed and 6 more on the first scroll down.
    • Too Few Images Per Board:  Again, for immediate visual impact and completeness each board should have at least 5 pins.  Boards will show a cover image ( 1 pin) and 4 smaller images (pin thumbnails) below.  For mobile users boards will show the cover image and 3 thumbnail images.
    • PooBoard coverage image:  This provides the greatest visual impact.  Choose an image that stands out.  Changing your image periodically will catch eyes when the pinners return to your board.  As you add new content this is a simple method to get additional views.  Remember to crop your image correctly!
    • Poor Organize Of Your Boards:  Make sure you put your best boards  – the ones you WANT seen – front and center.  Maximize the real estate on the top row and then the middle boards on the second row.
    • Not Creating Community Boards:  Group boards are a great way to increase exposure.  When pinners choose to ‘Follow All Boards’ from your contributors, they will by default, follow your community board (since it is one of their boards too).   That also means YOUR board will show on your contributors profile on as one of their boards! When possible, invite influencers to contribute.

Bonus:  If your boards get too big consider splitting the board into smaller ones.  If they contain too many pins you run the risk that all of your images won’t be seen.  If you find pins that could be grouped together, it might be worth creating a new board.  If you do….consider repinning your own images to the new board rather than simply moving them.  (More in the next part on the strategy behind it.) How do your boards measure up?  Are they optimized? Visually appealing?  Do you have community boards?

by:  Robert Nissenbaum Comments missing?

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About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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2 Responses to 8 Pinterest Board Mistakes To Avoid

  1. Pingback: 9 Pinterest Image Mistakes To Avoid | Robert Nissenbaum

  2. Pingback: 5 Pinterest Profile Mistakes To Avoid | Robert Nissenbaum

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