With the power of Pinterest making mistakes could prove costly. Over the next few blog posts I’ll run through critical mistakes to avoid in 4 categories. This is part 2 in the series. Part 1: 5 Pinterest Profile Mistakes To Avoid Part 2: 8 Pinterest Board Mistakes To Avoid Part 3: 9 Pinterest Image Mistakes To Avoid Part 4: Website / Blog Mistakes To Avoid
- Poor Board Topics: It’s vital to make sure the boards you create accurately reflect your business, the solutions you provide for your clients / customers and when possible boards that reflect the interests of your audience. This is a great opportunity to connect on a more personal, social level. (A great reminder to invest in a little deeper research about your customer base.)
- Poor Board Titles: Each board should have a short, descriptive (read: keyword) title that accurately reflects the pins on that board. Good titles lead to better search results when pinners are looking for content. Pinners many times will choose to only a specific board or two rather than all of your boards. If you’re board titles are misleading, you’ll lose followers.
- Poor Board Descriptions: Each board has a 500 character allotment for a description. Make sure you take advantage of it by writing a keyword rich summary detailing the board’s topic.
- Number of Boards (too few): There is some differing ideas on how many boards are best. Ultimately it comes down to first impressions. When someone finds your business you’ll want to make sure it has visual impact and looks complete. You’ll need a MINIMUM of 12 boards and preferably 18. Twelve will be visible when your account is displayed and 6 more on the first scroll down.
- Too Few Images Per Board: Again, for immediate visual impact and completeness each board should have at least 5 pins. Boards will show a cover image ( 1 pin) and 4 smaller images (pin thumbnails) below. For mobile users boards will show the cover image and 3 thumbnail images.
- PooBoard coverage image: This provides the greatest visual impact. Choose an image that stands out. Changing your image periodically will catch eyes when the pinners return to your board. As you add new content this is a simple method to get additional views. Remember to crop your image correctly!
- Poor Organize Of Your Boards: Make sure you put your best boards – the ones you WANT seen – front and center. Maximize the real estate on the top row and then the middle boards on the second row.
- Not Creating Community Boards: Group boards are a great way to increase exposure. When pinners choose to ‘Follow All Boards’ from your contributors, they will by default, follow your community board (since it is one of their boards too). That also means YOUR board will show on your contributors profile on as one of their boards! When possible, invite influencers to contribute.
Bonus: If your boards get too big consider splitting the board into smaller ones. If they contain too many pins you run the risk that all of your images won’t be seen. If you find pins that could be grouped together, it might be worth creating a new board. If you do….consider repinning your own images to the new board rather than simply moving them. (More in the next part on the strategy behind it.) How do your boards measure up? Are they optimized? Visually appealing? Do you have community boards?