Still Focused On A Creating Individual Strategies For Each Social Media Platform?

How social media platforms are intertwined, understanding the true value of social media. Tucson Social Media. you still focused on a creating individual strategies for each social media platform?  Or have you figured they are actually intertwined and learning to leverage the power of one  to grow your brand and reach on another?

As an educator and consultant I try to get my clients to focus less on trying to measure ROI for each individual platform or specific marketing activity and shift to seeing their activity as a whole. For me, you finally ‘get’ social media when you understand how all of your activities intertwine to build your complete WPO and that your ROI is a measure of how well those activities work together (or don’t) and what need to change.

As an example, I pinned a relatively unattractive image from this blog to my Pinterest page this evening.  I have all of my pins set to auto-tweet.  That simple pin resulted in 2 new Twitter followers and 9 Re-Tweets from non followers within 1 minute!!  I effectively used Pinterest to leverage my blog by increasing Twitter followers and Re-Tweets!

The value in linking Pinterest to Twitter.  Tucson Social Media

A side note on ROI….if this results in a client and they inform me they came to me after seeing a Twitter post…is that really a sale generated from Twitter?  Maybe.  For me, if they followed the link to Pinterest and ultimately to my blog, the sale was generated by the blog post.  Twitter was simply the initial point of contact that brought them to my blog.  the sale was generated by the my overall strategy leveraging each marketing piece in the correct way.

Of course given how fast the tweet was Re-Tweeted….I’d suspect there couldn’t have been much reading done.  In the end, that’s OK.  It’s still part of the strategy that drives exposure.

by:  Robert Nissenbaum


About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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