Why The Alt Image Tag For Your Blog And Website Images Is So Important

One of the easiest things you can do to help your SEO is something many simply forget….adding a good ‘Alt Image’ description to the images uploaded to your blog or website.

The power of the Alt Image Tag in SEO &  linking social media sites, Tucson Social Media;  https://rnissenbaum.wordpress.com The Alt Image Tag or Alt Text is what search engines use to understand images.  You may visually recognize an image of a baby but search engine spiders cannot.  Adding the text will aid in having your image (and therefore the blog post or your website associated with the image) be returned in search results. Aside from the traditional SEO value gained from a good alt image text there is the added benefit and SEO derived from social media sites like Pinterest.  When your images are pinned from your blog or website the Alt Tag is pulled as the description for the pin.  The importance for pinning?  Simple.  Most people will not take the time to rewrite the description! The first image is from a recent blog post.   The Alt Text in this case was added after the image was inserted into the post (so even if you forget or failed in the past you can still correct it now).  The second image clearly shows the Alt Text as the Pin’s description. #socialmediacafe Use of a good Alt Image Tag / Text for your blog & website images are so important  http://www.facebook.com/tucsonsocialmedia   #socialmediacafe  Alt image text for blog and website images as the Pinterest description when pinned. http://www/facebook.com/tucsonsocialmedia So what should you include in the text?  I prefer to use a descriptive sentence about the image / post containing keywords and wording from your post.  Sentences tie into Google’s Hummingbird in returning more natural search results, are less spammy than keyword loading and look far better in Pins. I also like to add a relevant #hashtag and a like to my content where the image is located.  The hashtag becomes searchable in Pinterest (and Twitter  – bonus points if you can find my mistake!!).  The latter provides a second link back to my content AND helps prevent pins of my images from being stolen.

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Social Media Strategist | Consultant | Educator | Marketer | Speaker; Focused on HOW to leverage social media, not just master the platforms.I am a successful small business owner with more than 20 years of marketing and sales experience.  Using the same social media and traditional marketing techniques I leveraged to brand and drive revenue for my own businesses, I work with other small to medium sized business owners to do the same.  My methodology is based on my own practical experience leveraging inbound and outbound platforms with a revolutionary approach and philosophy.  My methods have been applied successfully to retail, service and non profit based organizations.

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About Robert Nissenbaum

WHO AM I? The work me: A writer, social media consultant, educator and public speaker. I work with solopreneurs and small to midsized businesses helping them effectively use content and social media marketing to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads through an organic process. What I teach, implement and speak on has its roots in traditional, old-school networking and cold calling. My techniques have been developed over a decade of building my personal brands through social media and relationships. I focus on a relationship based approach. That content is less important and plays a supportive role. That business, long-term, repeatable and sustainable business, is driven by relationships. Whether your business or organization is business-to-business or business-to-consumer, for profit or not for profit or service-based or retail-based, the principles I teach are highly effective and get real results. The real me: An avid sea kayaker, adventure seeker, and fisherman. I take full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End. I spend as much time paddling as I do working. When not on the water, you can find me fishing off the deck, hiking, camping or otherwise exploring the PNW. I'll spend my downtime with friends, my children or simply having my feet up on the couch. The volunteer me: I teach LinkedIn classes at Joint Base Lewis McChord to help those transitioning to civilian life and am a kayak fishing guide for Heroes On The Water's Northwest Chapter. HON helps military veterans & their families relax, rehabilitate and reintegrate through kayak fishing.
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