Why The Alt Image Tag For Your Blog And Website Images Is So Important

One of the easiest things you can do to help your SEO is something many simply forget….adding a good ‘Alt Image’ description to the images uploaded to your blog or website.

The power of the Alt Image Tag in SEO &  linking social media sites, Tucson Social Media;  https://rnissenbaum.wordpress.com The Alt Image Tag or Alt Text is what search engines use to understand images.  You may visually recognize an image of a baby but search engine spiders cannot.  Adding the text will aid in having your image (and therefore the blog post or your website associated with the image) be returned in search results. Aside from the traditional SEO value gained from a good alt image text there is the added benefit and SEO derived from social media sites like Pinterest.  When your images are pinned from your blog or website the Alt Tag is pulled as the description for the pin.  The importance for pinning?  Simple.  Most people will not take the time to rewrite the description! The first image is from a recent blog post.   The Alt Text in this case was added after the image was inserted into the post (so even if you forget or failed in the past you can still correct it now).  The second image clearly shows the Alt Text as the Pin’s description. #socialmediacafe Use of a good Alt Image Tag / Text for your blog & website images are so important  http://www.facebook.com/tucsonsocialmedia   #socialmediacafe  Alt image text for blog and website images as the Pinterest description when pinned. http://www/facebook.com/tucsonsocialmedia So what should you include in the text?  I prefer to use a descriptive sentence about the image / post containing keywords and wording from your post.  Sentences tie into Google’s Hummingbird in returning more natural search results, are less spammy than keyword loading and look far better in Pins. I also like to add a relevant #hashtag and a like to my content where the image is located.  The hashtag becomes searchable in Pinterest (and Twitter  – bonus points if you can find my mistake!!).  The latter provides a second link back to my content AND helps prevent pins of my images from being stolen.

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Social Media Strategist | Consultant | Educator | Marketer | Speaker; Focused on HOW to leverage social media, not just master the platforms.I am a successful small business owner with more than 20 years of marketing and sales experience.  Using the same social media and traditional marketing techniques I leveraged to brand and drive revenue for my own businesses, I work with other small to medium sized business owners to do the same.  My methodology is based on my own practical experience leveraging inbound and outbound platforms with a revolutionary approach and philosophy.  My methods have been applied successfully to retail, service and non profit based organizations.

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About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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