One of the easiest things you can do to help your SEO is something many simply forget….adding a good ‘Alt Image’ description to the images uploaded to your blog or website.
The Alt Image Tag or Alt Text is what search engines use to understand images. You may visually recognize an image of a baby but search engine spiders cannot. Adding the text will aid in having your image (and therefore the blog post or your website associated with the image) be returned in search results. Aside from the traditional SEO value gained from a good alt image text there is the added benefit and SEO derived from social media sites like Pinterest. When your images are pinned from your blog or website the Alt Tag is pulled as the description for the pin. The importance for pinning? Simple. Most people will not take the time to rewrite the description! The first image is from a recent blog post. The Alt Text in this case was added after the image was inserted into the post (so even if you forget or failed in the past you can still correct it now). The second image clearly shows the Alt Text as the Pin’s description. So what should you include in the text? I prefer to use a descriptive sentence about the image / post containing keywords and wording from your post. Sentences tie into Google’s Hummingbird in returning more natural search results, are less spammy than keyword loading and look far better in Pins. I also like to add a relevant #hashtag and a like to my content where the image is located. The hashtag becomes searchable in Pinterest (and Twitter – bonus points if you can find my mistake!!). The latter provides a second link back to my content AND helps prevent pins of my images from being stolen.
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I am a successful small business owner with more than 20 years of marketing and sales experience. Using the same social media and traditional marketing techniques I leveraged to brand and drive revenue for my own businesses, I work with other small to medium sized business owners to do the same. My methodology is based on my own practical experience leveraging inbound and outbound platforms with a revolutionary approach and philosophy. My methods have been applied successfully to retail, service and non profit based organizations.