Are You Properly Timing Your Facebook Post?

Even if you’re sure you are….you might want to head to your page and the insights tab.  Did you know that your optimal post time changes based on the day of the week?  Facebook clearly shows when your fans are online based on the day as well as what time…..

When_your_fans_are_active

 

What you do not get as clearly is what time your fans are active on any given day.  The results might surprise you.  Check out a client’s results on Thursday.  While the times are close, with posts being ‘active for a 2-3’ hour window  if they’re looking for eyes on posts in the evening, their posts need to be published earlier.  The peak morning time is also later.

Screenshot (4)

 

The average shows an increase in views after 5 PM but on Thursdays views actually drop after 5 PM.

So how do you see the optimal time per day?  Just mouse over the day above the graph.

Most of the tie your average will work and it can get exhausting to try and time posts perfectly every day.  My recommendation:  work off the average, check it weekly, monitor your posts to see the engagement they receive and don’t be afraid to post even at off times.  You never know who will see the post and the reaction it will get.  Some of my best posts should never have been seen according to Facebook’s insights.

Have a tip?  Let me know.  My advise helpful?  Please share it.

by:  Robert Nissenbaum

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About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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