Want Reach – Maybe Change the Time You Post!

For those with Facebook pages….love to know how it works for you. Been posting for clients closer to 7 PM during the week and finding reach doubling and tripling those for morning posts regardless of content type (image, link, text only).  In many cases the evening posts are getting far less engagement too.

I am also getting similar results regardless of the type of business (tested with service, retail, contractors) all with differing fan demographics and fan counts.

The last 2 posts in the evening and 1st 2 in the morning over the 4 days.  Again, this has been across the board for my clients.

In the 2nd image the post with the higher reach has only been up for 15 minutes, the other one was posted 12 hours earlier!

Anyone want to play a little and let me know what you find?

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About Robert Nissenbaum

WHO AM I? The work me: A writer, social media consultant, educator and public speaker. I work with solopreneurs and small to midsized businesses helping them effectively use content and social media marketing to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads through an organic process. What I teach, implement and speak on has its roots in traditional, old-school networking and cold calling. My techniques have been developed over a decade of building my personal brands through social media and relationships. I focus on a relationship based approach. That content is less important and plays a supportive role. That business, long-term, repeatable and sustainable business, is driven by relationships. Whether your business or organization is business-to-business or business-to-consumer, for profit or not for profit or service-based or retail-based, the principles I teach are highly effective and get real results. The real me: An avid sea kayaker, adventure seeker, and fisherman. I take full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End. I spend as much time paddling as I do working. When not on the water, you can find me fishing off the deck, hiking, camping or otherwise exploring the PNW. I'll spend my downtime with friends, my children or simply having my feet up on the couch. The volunteer me: I teach LinkedIn classes at Joint Base Lewis McChord to help those transitioning to civilian life and am a kayak fishing guide for Heroes On The Water's Northwest Chapter. HON helps military veterans & their families relax, rehabilitate and reintegrate through kayak fishing.
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5 Responses to Want Reach – Maybe Change the Time You Post!

  1. Robert, Facebook tells you the peak times you should post…click on your “insights” —->”Posts”—->”When your fans are online” those are the best times to schedule your posts 🙂

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