Is Facebook Still A Viable Marketing Option

Without question – YES.  All of the discussions regarding the need to ‘pay to play’ and the lack or organic reach many articles keep popping up that Facebook is dead and you’d better be looking elsewhere (notably Google +).

FB like button

While I am in full agreement that Google + is a MUST now more than ever, Facebook is far from dead from a marketing perspective:

“From Q2 2012 to Q3 2013……the percentage of active users among the 35 – 44 year old age group rose from 47% to 53%, among 45 – 54 year olds from 43% to 49%, and among 55 – 64 year olds from 39% – 45%.”   (http://www.forbes.com/sites/haydnshaughnessy/2013/12/30/dead-and-buried-heres-whats-really-happening-with-facebook-demographics/)

While the article focuses more on the declining teen use, the above statistics are a sobering fact that those with purchasing power and decision making authority – a small business’ prime target market.  Google + is great for SEO but for many, our customers are still playing and interacting (read: asking for and receiving referrals) in Facebook.  They are also ‘checking in’.  That being the case, your business still needs a strong presence.  Rather than giving up on Facebook, you need to focus on HOW to use the platform to get reach / engagement now that the rules have changed.  (Stay tuned for more on the ‘HOW’.)

What are you doing to change your Facebook strategy?

by Robert Nissenbaum

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About Robert Nissenbaum

WHO AM I? The work me: A writer, social media consultant, educator and public speaker. I work with solopreneurs and small to midsized businesses helping them effectively use content and social media marketing to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads through an organic process. What I teach, implement and speak on has its roots in traditional, old-school networking and cold calling. My techniques have been developed over a decade of building my personal brands through social media and relationships. I focus on a relationship based approach. That content is less important and plays a supportive role. That business, long-term, repeatable and sustainable business, is driven by relationships. Whether your business or organization is business-to-business or business-to-consumer, for profit or not for profit or service-based or retail-based, the principles I teach are highly effective and get real results. The real me: An avid sea kayaker, adventure seeker, and fisherman. I take full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End. I spend as much time paddling as I do working. When not on the water, you can find me fishing off the deck, hiking, camping or otherwise exploring the PNW. I'll spend my downtime with friends, my children or simply having my feet up on the couch. The volunteer me: I teach LinkedIn classes at Joint Base Lewis McChord to help those transitioning to civilian life and am a kayak fishing guide for Heroes On The Water's Northwest Chapter. HON helps military veterans & their families relax, rehabilitate and reintegrate through kayak fishing.
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