Is Facebook Still A Viable Marketing Option

Without question – YES.  All of the discussions regarding the need to ‘pay to play’ and the lack or organic reach many articles keep popping up that Facebook is dead and you’d better be looking elsewhere (notably Google +).

FB like button

While I am in full agreement that Google + is a MUST now more than ever, Facebook is far from dead from a marketing perspective:

“From Q2 2012 to Q3 2013……the percentage of active users among the 35 – 44 year old age group rose from 47% to 53%, among 45 – 54 year olds from 43% to 49%, and among 55 – 64 year olds from 39% – 45%.”   (http://www.forbes.com/sites/haydnshaughnessy/2013/12/30/dead-and-buried-heres-whats-really-happening-with-facebook-demographics/)

While the article focuses more on the declining teen use, the above statistics are a sobering fact that those with purchasing power and decision making authority – a small business’ prime target market.  Google + is great for SEO but for many, our customers are still playing and interacting (read: asking for and receiving referrals) in Facebook.  They are also ‘checking in’.  That being the case, your business still needs a strong presence.  Rather than giving up on Facebook, you need to focus on HOW to use the platform to get reach / engagement now that the rules have changed.  (Stay tuned for more on the ‘HOW’.)

What are you doing to change your Facebook strategy?

by Robert Nissenbaum

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About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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