Strategically Using #Hashtags

I addressed the power of #hashtags for branding YOUR business and why it was important in a previous post.  But what about strategically using tags to increase your reach and visibility?  Why not leverage the power of current, trending topics and Hashtags?

Think about it this way.  If you need water to irrigate a field, it’s far easier to tap into an existing water source that to develop a new one.  The same applies with social media.  If you’re looking to get visibility for a post, tapping into a trending topic will get more eyes quicker than trying to create a new one

G+_trendingStrategically you will want to identify a trending or hot topic that ties into your product, service or business in some way and build your post around it.  (Just don’t add trending tags to an unrelated post!)

Doing so and including the correct tag will pull your post in any search for that topic. (I should add that there is significant SEO benefits posting on current topics, especially major news events.)


So how do you find those topics?  Just take a quick look at your favorite social media site. Twitter or Google + are a great place to start.  Both provide lists of trending topics.  Google + even has a ‘Hot Topics’ feed.   You can also search your favorite search engine and news sites for major stories.

For your next few social media posts, try tapping into trending topics (be sure to use the #hashtag and follow the rest of my tips on successful posting strategies) and let me know if you see a increase in your reach, visibility or interaction.

by: Robert Nissenbaum, #socialmediacafe


About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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