Strategically Using #Hashtags

I addressed the power of #hashtags for branding YOUR business and why it was important in a previous post.  But what about strategically using tags to increase your reach and visibility?  Why not leverage the power of current, trending topics and Hashtags?

Think about it this way.  If you need water to irrigate a field, it’s far easier to tap into an existing water source that to develop a new one.  The same applies with social media.  If you’re looking to get visibility for a post, tapping into a trending topic will get more eyes quicker than trying to create a new one

G+_trendingStrategically you will want to identify a trending or hot topic that ties into your product, service or business in some way and build your post around it.  (Just don’t add trending tags to an unrelated post!)

Doing so and including the correct tag will pull your post in any search for that topic. (I should add that there is significant SEO benefits posting on current topics, especially major news events.)

Twitter_trends

So how do you find those topics?  Just take a quick look at your favorite social media site. Twitter or Google + are a great place to start.  Both provide lists of trending topics.  Google + even has a ‘Hot Topics’ feed.   You can also search your favorite search engine and news sites for major stories.

For your next few social media posts, try tapping into trending topics (be sure to use the #hashtag and follow the rest of my tips on successful posting strategies) and let me know if you see a increase in your reach, visibility or interaction.

by: Robert Nissenbaum, #socialmediacafe

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About Robert Nissenbaum

WHO AM I? The work me: A writer, social media consultant, educator and public speaker. I work with solopreneurs and small to midsized businesses helping them effectively use content and social media marketing to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads through an organic process. What I teach, implement and speak on has its roots in traditional, old-school networking and cold calling. My techniques have been developed over a decade of building my personal brands through social media and relationships. I focus on a relationship based approach. That content is less important and plays a supportive role. That business, long-term, repeatable and sustainable business, is driven by relationships. Whether your business or organization is business-to-business or business-to-consumer, for profit or not for profit or service-based or retail-based, the principles I teach are highly effective and get real results. The real me: An avid sea kayaker, adventure seeker, and fisherman. I take full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End. I spend as much time paddling as I do working. When not on the water, you can find me fishing off the deck, hiking, camping or otherwise exploring the PNW. I'll spend my downtime with friends, my children or simply having my feet up on the couch. The volunteer me: I teach LinkedIn classes at Joint Base Lewis McChord to help those transitioning to civilian life and am a kayak fishing guide for Heroes On The Water's Northwest Chapter. HON helps military veterans & their families relax, rehabilitate and reintegrate through kayak fishing.
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