#Hashtags Revisited

Hashtags can be a powerful marketing and branding tool when used correctly.  They’ll allow you to maintain consistency and allow your business to be easily recognized and searched for across a variety of social media sites and in Google.

Here are a couple of #socialmediacafe tips to get you / keep you on the right track:

1. Create a unique tag to brand yourself. Ideally it will identify your business, be catchy and easily recognizable and easy to remember.  It will need to be short as not to overtake your post and easy to add from a mobile device, especially if you’re asking customers and clients to use it.

2. Use it in ALL of your marketing from email signatures to print and especially in all social media posts. It’s branding, searchable in all social media platforms and even in Google!  Using it in print may seem odd, but think of the hashtag as your ‘online’ slogan or catchphrase.  The more it’s visible, the better.  The hashtag used in print also helps tie your various campaigns together.

Hashtag_searchable

3.  Ask your fans, customers and clients to use it!!  If you’re already engaging and running contests, ask that they uploads photos, testimonials tagged with your #Hashtag,  This works well within a given social media platform where it’s easy to sort your feed or search for posts with a specific tag.

Hashtags are a great way to brand your business.  You just need to take the time to create the right tag and use it!

By: Robert Nissenbaum

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About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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