Don’t Overlook Yelp In Your Social Media Portfolio

Is your business on #Yelp? Is all of the information correct? Yelp may not be the first place you think when it comes to social media but it plays an important role and shouldn’t be overlooked.

#Didyouknow? Yelp‘s mobile app is fast becoming the primary way people search for businesses while on the go. It’s personally what I use.

44% of user views for Blue Ridge Wireless on Yelp came from mobile devices! Yelp

But Yelp is much more than a place where consumers find your business. If you have been on Yelp you’ll know that when you sign up you can connect with your friends. Yelp, like every other social media, site allows its users to ‘Check in’. You can see where your friends have shopped, dined, played, etc. It’s a proven fact that we trust the actions of our friends more than reviews from strangers.

As a business owner, you want people to find your establishment and check in on Yelp just like any other site to maximize this social affect.

It’s also one of the places customers are writing and looking for reviews. Regularly checking allows you to respond as needed as well as keeping you informed about your customer’s experience.

Can you afford to overlook Yelp?

by Robert Nissenbaum


About Robert Nissenbaum

Kayaker | Speaker | Writer | Consultant. Twisted views on brand, content, social media marketing, & SEO which get results; Voice of @tsomedia & @wordcampseattle
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