Don’t Overlook Yelp In Your Social Media Portfolio

Is your business on #Yelp? Is all of the information correct? Yelp may not be the first place you think when it comes to social media but it plays an important role and shouldn’t be overlooked.

#Didyouknow? Yelp‘s mobile app is fast becoming the primary way people search for businesses while on the go. It’s personally what I use.

44% of user views for Blue Ridge Wireless on Yelp came from mobile devices! Yelp

But Yelp is much more than a place where consumers find your business. If you have been on Yelp you’ll know that when you sign up you can connect with your friends. Yelp, like every other social media, site allows its users to ‘Check in’. You can see where your friends have shopped, dined, played, etc. It’s a proven fact that we trust the actions of our friends more than reviews from strangers.

As a business owner, you want people to find your establishment and check in on Yelp just like any other site to maximize this social affect.

It’s also one of the places customers are writing and looking for reviews. Regularly checking allows you to respond as needed as well as keeping you informed about your customer’s experience.

Can you afford to overlook Yelp?

by Robert Nissenbaum


About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
This entry was posted in Marketing & Social Media and tagged , , , , , , . Bookmark the permalink.