“Social Media Experts”

OK, I cannot hold back any longer…one of my BIGGEST #PETPEEVES is when I see people calling themselves “Social Media Experts” and it is VERY clear that they are NOT!

Here is what Social Fuzz says about one of the reasons why social media isn’t working in your business…

You hired the wrong person – There are a lot of people out there that call themselves social media experts. Just because they’ve used social media for their personal lives, they think they can help businesses do the same.

These are the same people that will take $8 an hour jobs for social media, because they enjoy it. The problem is, they have no training, no experience, and no idea how business needs to work with social media, and thus causing them to make mistakes.

The Fix – Make sure the person you hire is a social media expert, with past clients, results, a website and active social media profiles.

So how do you tell if they are experts?  They should practice what they preach. Take a look at their personal sites (Twitter, G+, Facebook).  It’s their resume.  If they cannot drive reach and likes and engagement for themselves, how do they expect to do it for you  Ask for pages they manage.  Look at the post quality and content.  Look for the reach – likes, comments and shares.  Do those results look like something you want on your page?

What do you look for when hiring a social media expert?

Guest post by MJ Jensen



About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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