Are you getting the engagement you want from your social media posts?

Here are a few tips to get you headed in the right direction:

Create quality content

It’s quite simple really.  If your content isn’t interesting it won’t get read.  It can be educational, fun or even provocative. Remember it doesn’t just have to be about your business.  The main point behind social media is to drive exposure for your page and your business.

Prompt their response

Great content gets them in the door.  Like fishing, you still need to set the hook. Ask a question, play a game, create a Call to Action…anything that makes your fan WANT to respond.

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Comment

Not just as your page, but as yourself.  You have a high profile network of friends.  In Facebook in particular, when you post, your friends see your activity,  They will see you comment on your page – what better way to exposure your page and post to your network without spamming and asking?

Reply

Getting comments are is just the first step.  You still need to reply, to continue the conversation, to keep your fans engaged and involved.  Social media is designed to be just that – social!  Now is also a great time to prompt additional responses.

What are you doing to get engagement?  What has worked best for you?

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About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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