Succeeding with Social Media: Part 4

The Golden Rule:

Do unto others as you would have them do unto you.‎

Just as in person, we need to make sure we follow the Golden Rule in our online world.  By now, most of use should be aware of our fans and follows who take the time to re-tweet and share and our posts.  Take some time to read what THEY have posted.  Chances are they share your material, not just because the content is good, but because it falls in line with their views on the subject matter.  That means there is a good chance what THEY post is quality content worthy of sharing as well.

If you do not support those that help you, you will quickly find those fans will either stop promoting you or worse, just disappear completely.  As I have said, social media is about relationship building.  If you expect someone to share your material, then you need to step up and support them too.

The opposite also holds true.  One of the best ways to grow your reach and get others to share your content  – share theirs.  This goes back to the engagement piece written a couple of blogs back.  Taking the time  to promote someone else will get you noticed.  If the Golden Rule is applied, they too will start to follow and promote you.

Robert Nissenbaum

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About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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