Succeeding with Social Media: Part 4

The Golden Rule:

Do unto others as you would have them do unto you.‎

Just as in person, we need to make sure we follow the Golden Rule in our online world.  By now, most of use should be aware of our fans and follows who take the time to re-tweet and share and our posts.  Take some time to read what THEY have posted.  Chances are they share your material, not just because the content is good, but because it falls in line with their views on the subject matter.  That means there is a good chance what THEY post is quality content worthy of sharing as well.

If you do not support those that help you, you will quickly find those fans will either stop promoting you or worse, just disappear completely.  As I have said, social media is about relationship building.  If you expect someone to share your material, then you need to step up and support them too.

The opposite also holds true.  One of the best ways to grow your reach and get others to share your content  – share theirs.  This goes back to the engagement piece written a couple of blogs back.  Taking the time  to promote someone else will get you noticed.  If the Golden Rule is applied, they too will start to follow and promote you.

Robert Nissenbaum

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About Robert Nissenbaum

WHO AM I? The work me: A writer, social media consultant, educator and public speaker. I work with solopreneurs and small to midsized businesses helping them effectively use content and social media marketing to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads through an organic process. What I teach, implement and speak on has its roots in traditional, old-school networking and cold calling. My techniques have been developed over a decade of building my personal brands through social media and relationships. I focus on a relationship based approach. That content is less important and plays a supportive role. That business, long-term, repeatable and sustainable business, is driven by relationships. Whether your business or organization is business-to-business or business-to-consumer, for profit or not for profit or service-based or retail-based, the principles I teach are highly effective and get real results. The real me: An avid sea kayaker, adventure seeker, and fisherman. I take full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End. I spend as much time paddling as I do working. When not on the water, you can find me fishing off the deck, hiking, camping or otherwise exploring the PNW. I'll spend my downtime with friends, my children or simply having my feet up on the couch. The volunteer me: I teach LinkedIn classes at Joint Base Lewis McChord to help those transitioning to civilian life and am a kayak fishing guide for Heroes On The Water's Northwest Chapter. HON helps military veterans & their families relax, rehabilitate and reintegrate through kayak fishing.
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