Succeeding with Social Media: Part 2


Social media is about building relationships.  Think of it as the virtual equivalent to traditional networking.

In person you would never think of ignoring someone when they ask you a question.  So why would you do it ignore them online?  Far too often I see posts tagging others that simply go unanswered, never receiving a response from the tagged party.  Regardless of how busy you are or even annoyed at being tagged, you simply CANNOT brush off these requests.

Acknowledgment doesn’t always require a detailed response.  It can be as simple as ‘Liking’ a post, hitting the +1 button or a simple ‘TY’ will suffice in many cases.  Just make sure to respond.

As easy as it is to make long lasting connections within social media, it is easier to ‘burn bridges’.  Failing to acknowledge someone is the fastest way to lose what you have worked so hard to earn.

Robert Nissenbaum

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About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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