Succeeding with Social Media

I recently read a great article on what businesses need to be doing to succeed in social media.  Most of these mirror my own views and form the basis for my success in driving sales and revenue in my primary business.  Over the coming weeks I’ll be posting (in no particular order) my rules for success.

One of the biggest mistakes I see business owners make is in social media is failure to interact and engage on the pages of OTHER businesses.  Social media is no different than any other business relationship.  If you only broadcast, you will not endear yourself to others.

 “We have two ears and one mouth so that we can listen twice as much as we speak.” (Epictetus, Greek philosopher).

As your business, you need to make an effort to add value to the content on other business pages.  On a daily basis, either scan your business’s newsfeed or better yet, go to a couple of pages you like and see what others have posted.  Your comments go a long way towards building relationships.  If you can help add support for their position you not only bolster their expertise but yours as well.  For me, there is nothing better than someone else supporting my theories or helping answer one of my customer’s questions.

The added value to this type of activity – your page is exposed to others that might not normally see it, helping to increase your fan count.

Want to gain more value in your engagement?  I have a specific strategy behind my engagement practice.  I would love to teach it to you.  If you want to learn more, contact me on Facebook ( or Google Plus (


About Robert Nissenbaum

As a consultant, speaker and educator I provide common sense, practical and actionable social media advice to small business owners and solopreneurs. Active using LinkedIn and Facebook since 2007, Twitter since 2009, Google+ and Pinterest by invitation before public release and now Instagram, the advice, support and training I offer are based on close to a decade of experience in using social media for my personal and own business brands, not simply what I have been taught or read. I approach social media from a very different perspective than most in the industry. I teach small business owners to shift their view of social media; to understand it’s less about their content and more about networking and building relationships. I work with clients to create the blueprint they need to succeed, help put the infrastructure and systems in place and offer continuing support. Social media is more than a career. It’s my passion. Having spoken on and taught social media since 2011, you’ll get a knowledgeable, seasoned speaker who will deliver quality content without fluff and up-sells. I am available to speak or facilitate social media training workshops at your event on a variety of topics and have presented in Washington and Arizona. Speaking engagements and workshops can be tailored to your needs with presentations as short as 20-30 minutes and training workshops starting at 90 minutes.
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One Response to Succeeding with Social Media

  1. MJ Jensen says:

    Great ideas Robert! I do forget to engage from their fan page too! Thanks for the reminder!

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