I recently read a great article on what businesses need to be doing to succeed in social media. Most of these mirror my own views and form the basis for my success in driving sales and revenue in my primary business. Over the coming weeks I’ll be posting (in no particular order) my rules for success.
One of the biggest mistakes I see business owners make is in social media is failure to interact and engage on the pages of OTHER businesses. Social media is no different than any other business relationship. If you only broadcast, you will not endear yourself to others.
“We have two ears and one mouth so that we can listen twice as much as we speak.” (Epictetus, Greek philosopher).
As your business, you need to make an effort to add value to the content on other business pages. On a daily basis, either scan your business’s newsfeed or better yet, go to a couple of pages you like and see what others have posted. Your comments go a long way towards building relationships. If you can help add support for their position you not only bolster their expertise but yours as well. For me, there is nothing better than someone else supporting my theories or helping answer one of my customer’s questions.
The added value to this type of activity – your page is exposed to others that might not normally see it, helping to increase your fan count.
Want to gain more value in your engagement? I have a specific strategy behind my engagement practice. I would love to teach it to you. If you want to learn more, contact me on Facebook (www.facebook.com/robertcnissenbaum) or Google Plus (www.plus.ly/robertnissenbaum)