Streamlined Notifications from Facebook

Facebook just announced yesterday that they were rolling out a change in an attempt to reduce the amount of email notifications users receive.  The idea is to allow users the ability to group notifications, cutting back on the overall number of emails generated.

While users have always had the ability to control what notifications they received, each action triggered a new email, so for many, this will be a welcome change.  Having the ability to control the clutter coming into one’s inbox will be a welcome change for many.  For me, I will stick with the old system for now.

I received my email from Facebook a short time ago and unchecked the box to group messages.  While fewer emails is generally a good thing, I already tend to miss some activity between running two businesses, managing six fan pages and teaching social media.   I have found an easy way to sort and separate emails using gmail filters and it works well.  Having separate emails allows me to follow up and verify that I responded when and where needed.  It is my back up system.

The significance of this change, though, is not just the option to reduce emails.  It’s the fact that Facebook is actively working to provide greater control to the user, allowing them the flexibility to customize Facebook in a way that works for them.

Robert Nissenbaum



About Robert Nissenbaum

WHO AM I? The work me: A writer, social media consultant, educator and public speaker. I work with solopreneurs and small to midsized businesses helping them effectively use content and social media marketing to build relationships, improve brand awareness, drive web traffic, improve SEO and generate leads through an organic process. What I teach, implement and speak on has its roots in traditional, old-school networking and cold calling. My techniques have been developed over a decade of building my personal brands through social media and relationships. I focus on a relationship based approach. That content is less important and plays a supportive role. That business, long-term, repeatable and sustainable business, is driven by relationships. Whether your business or organization is business-to-business or business-to-consumer, for profit or not for profit or service-based or retail-based, the principles I teach are highly effective and get real results. The real me: An avid sea kayaker, adventure seeker, and fisherman. I take full advantage of living on the water at Salmon Beach off the west side of Point Defiance Park in Tacoma’s North End. I spend as much time paddling as I do working. When not on the water, you can find me fishing off the deck, hiking, camping or otherwise exploring the PNW. I'll spend my downtime with friends, my children or simply having my feet up on the couch. The volunteer me: I teach LinkedIn classes at Joint Base Lewis McChord to help those transitioning to civilian life and am a kayak fishing guide for Heroes On The Water's Northwest Chapter. HON helps military veterans & their families relax, rehabilitate and reintegrate through kayak fishing.
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